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  • Writer's pictureSynergy & Associates

Why Small Businesses Should Invest in Website Development

In this day and age, your website is a foundational piece of your company. For many, it becomes the first impression potential customers have of your small business. But there are several other reasons your website can help make or break your business.

If your website is outdated, unreliable, or doesn’t reflect who you are, then maybe it’s time to invest in a new website. Or if you’re a small business that doesn’t have a website, then it’s time to jump on a website development project. In this blog, we’ll go over why your small business should invest in website development and how to choose the right person to do it.

Are you interested in a new website for your small business? Contact Synergy & Associates to learn how we can help you!

Why Does a Small Business Need a Website?

A website is an integral part of attracting and converting customers. Although businesses may have physical locations to sell their products or services, a company’s website can be the most interactive part of your business.

When people search online for your particular service or product, your website should be one of the first results people see. This allows customers to see what your business has to offer and how you can fulfill what they’re looking for. And especially for businesses that sell their products online­­—it’s crucial to have a user-friendly functioning website that entices people to buy from you.

In other words, your website is the first thing that your customers will most likely interact with. So, investing in a well-designed website enables your business to generate more sales.

Your website can be the home for telling your customers why you do what you do and how your business can help them. The website can host valuable information that educates your customers or explains what you can provide for them. It also does one of the most important jobs of giving your customers a way to contact you.

They can start the buying process through your website, whether it enables them to purchase products directly on your site or contact you to talk about specific details. Your website can help you connect with the right customers and be at the forefront of your small business.

Why Should a Small Business Invest in a Website Developer?

So, with that information, you probably think that it is a good idea to have a website developed for your small business. However, how do you even go about that? Getting a website developer can be a great way to do so.

Although you may be an expert in your industry, that may not mean that you’re ready to take on a website development project. You’re capable of learning how to create a website, but many factors go into making a website that will effectively convert customers.

You have to consider the following elements to add to your website:

  • Logo that can be displayed on your website

  • Branding that fits and represents your small business

  • Content that will be put onto the website to provide information

  • Website mapping that effectively gets people to complete a call to action

  • Website pages that give information about your business and products or services

  • Hosting and website maintenance on a regular basis

  • SEO content that will help your website rank on searches

These are just a few key points to consider when creating your website. That doesn’t include choosing which software to use, such as WIX (Synergy & Associates uses WIX), establishing how people will pay online, or how clients can schedule appointments with you through your website. There are seemingly endless factors to consider when developing your website, so getting someone who knows what they’re doing is crucial.

It means you don’t have to worry about every nuance but rather have someone else do it for you. You’ll be able to focus on operating your business and taking care of every other facet of your company. Although you won’t be doing the project yourself, you’ll have ample opportunity to get your hands on the project by providing feedback so your website is customized to your specifications.

Outsourcing your website development is a worthwhile investment with real ROI. When your website is done right, it will look good, be user-friendly, and increase customer conversions.

You can even redesign a website if you already have a website established. This is great for businesses with an outdated look to their website, or the functionality isn’t as good as it used to be. The average lifespan of a website is two years and seven months, so it may be time for you to update your website.

Are you interested in how we can help grow your business? Contact Synergy & Associates to learn about how we can help your small business!

Why Should You Pay for a Website?

Along with getting someone to create your website, you’ll have to pay them for it. And many people ask: what is the cost of developing a website? This can be tricky to answer with how many factors must be considered when creating or updating your website.

If you look online, you can find that a website could cost anywhere from $500 to $50,000. The lower-end costs can provide you with a basic website where people can learn a bit about you and have a way to contact you. However, if you want a website that looks professional, provides valuable information, and enables higher customer conversions, it’ll cost you more.

For a small business, this could mean saving money for a website project or working with your website developer to arrange a payment plan. Paying the right developer for your website means that you’re going to get a great website that is done by an expert.

You’ll benefit from inside knowledge about what works well on your website and have content that reflects why you’re the product or service to choose over your competitors.

Another great benefit of paying someone to develop your website is that you can also receive hosting services. This allows your website developer to perform monthly maintenance on your website and ensure that everything runs smoothly. They’ll analyze anything that needs to be changed or help update pictures, business hours, and more.

How to Choose a Website Developer

Ready to develop an awesome looking website for your small business? You’re probably wondering how you choose a website developer. There are several people or agencies that could help build your website, so choosing the one that works best for you can be challenging.

There are a few factors to consider when choosing your website developer, including:

  • They understand your business type and needs

  • They understand your vision and align with your company values

  • They can provide a user-friendly website

  • They can write content for your website

  • They will guide you in website best practices

  • They have a portfolio of previous work

  • They are responsive to your calls and messages

  • They come highly recommended by others

These factors should be considered when creating your website because you’ll find someone who will satisfy your vision and align with your company. Meeting them and establishing a good relationship is a great way to see if you’ll work well together. Having a good relationship with your website developer can be crucial since website projects can be a lengthy process.

Why Should You Choose Synergy & Associates?

Synergy & Associates provides fantastic website services that allows you to establish an online presence with a customized, user-friendly, and interactive website for your business. We have in-depth knowledge on how to create a website that you’ll love.

We are the perfect solution for sole proprietors, start-ups, small business owners, entrepreneurs, authors, and many other industries looking to develop a website. Our website designs will ensure that your brand is reflected and tells your customers who you are.

Although our website services is based in Kansas City, Missouri, we can help businesses located anywhere in the U.S.

Synergy & Associates is a small business dedicated to helping businesses like yours through website development services. We also provide consulting services for postsecondary training facilities and institutions for higher learning.

If you’re ready to see how a website can impact your business, let’s work together to achieve your dreams.

Are you ready to start the exciting journey of website development? Contact Synergy & Associates today to see how we can help you!

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